About
My own professional bread crumbs
and a journey in the personal development
2021 – Today
TrafficPoint
Product Design
lead UX/UI
Specialization in the comparison field & product performance – B2B, B2C:
Market and user research, scratching ideas, UX wireframes & prototyping, pixel perfect UI.- Lead the UX/UI & marketing studio:
Managing three designers and improved workflow within the studio and PMs.
Reduced gaps between designers and devs. - Redesign, Performance & AB Testing:
According to traffic, data and user testing I redesigned different components / pages
to maximize performance and conversions. - Ownership and design UX/UI from scratch a fintech product for US users.
- Ownership and design a B2B personalization product based on machine learning.
- Built a Design System that will be used across the organization in over 30 websites.
- Implement new tools and working methods with Figma, Zeplin, Invision.
- Collaborate with: VP product, PMs, brand managers, SEO, PPC, biz dev, content, dev.
2020 – 2021
Amdocs – Freelance
Senior Product Designer & Consultant
- My main role was to take ownership of 15 years old product
and make its user experience smooth, easier and faster. - Research competitors and collecting inspiration.
- Bringing life to the product with updated UI design according to the brand book.
- Made a design system for every component including black mode.
- Icons redesign
- User research after launch.
- Sprints – day by day collaboration with the dev manager and the PM.
- QA
2017 – 2020
Elad Systems LTD (outsource)
Senior Product
Designer & Team Lead
- Involved in all product life cycle & stages include strategy.
From concept thinking to interactive wireframes through improvements with tight deadlines.
Translated big data & research into beautifully-crafted usable products.
- I worked on products like Dashboards, Mobile Apps & Responsive Websites.
These products were made for Cloud Solutions, IoT, Cyber Security, E-commerce – B2B & B2C.
- Collaborated with:
PMs, Product Designers, UX Researchers, Analysts Developers, Marketing, Content, Marcom & Seo.
- I Designed landing pages for marketing purposes for over a million potential customers that engage
with these pages on a monthly bases.
- Created a design system so all the products will have the same look and feel for use of in-house studio
and other contractors.
- As a team lead I guided the team working on the latest apps & plugins to build updated work methodologies.
Mentored for creative thinking, time management & research for complex solutions.
2014 – 2017
Netcraft (outsource)
Senior Product Designer
- Created responsive websites, dashboards, desktop and mobile apps for core products.
- Conducted research before every project to insure best results.
- Constantly followed UX/UI trends & lead designers in the world to stay informed
for creating an updated brand book & GUI that match the client’s d.n.a
UI Designer
- Created responsive websites, dashboards, desktop and mobile apps for core products.
- Conducted research before every project to ensure the best results.
- Redesigned the company’s responsive website (includes over 300 pages).
- Designed landing pages for televised campaigns that were aired during primetime.
- Redesigned personal area for customers’ use. As a result, the usage and the traffic have increased by 52%.
2008 – 2014
Ybcreative – Creative Studio
Owner & Art Director
- From a freelance designer to a studio that provided e-commerce solutions, employing
over 10 suppliers from various fields:
Branding and concepts design, web sites, landing pages, front & back development, branding, pack-shot photography (for Amazon, eBay, Etsy, Facebook & Instagram), promotional videos, microcopy,
SEO/PPC & social media pages. - I have written a guide for designers and developers who have tried to learn the fundamental rules of design and visual communication. This guide was distributed for non-profit but as a contribution to the community.
2008 – 2014
Real Colors – Print Design Studio
Senior Creative Designer
- Designed brand books for leading companies in Israel.
- Conceptual & creative designer for commercial needs.
- Designed for pro conferences and complex printing products.
- One-on-one meetings with customers to translate their needs & provide a perfect creative.
